The Iconic

 

The Iconic is an Australian born website that aims to offer you the ‘best Australian brands’ in clothing and footwear. Boasting a whopping 500 brands and 15,000 products diversity is a plenty.

The handy factor about an Australian site is the free overnight shipping. The Iconic takes this one step further guaranteeing 3-hour delivery in Sydney for $4.95. The T & C’s are that it is only valid for Sydney metro areasbetween 7am and 6pm on business days. Regardless, that’s fast.

The Iconic website

Another unique factor is that you can return your purchase up to 100 days from when you purchased it, and The Iconic will pay for the return shipping. To me this sounded a little suspicious. 100 days is more than a quarter of the year, by the time you return it, it will be out of fashion and tougher to sell. But after investigation I can confirm that although bizarre this offer is legit.

With over 135,000 likes on Facebook this site is pretty popular in OZ and NZ. Site presentation is the norm and easy to navigate. Although, the site appears plain with the main colours consisting of black and white and could use some jazzing up to make it more appealing. I assume that they are aiming for the ‘professional look’ but a bit of colour wouldn’t go astray.

I do give them kudos for their hilarity through out the site. Such as ‘we’re so keen to hear from you, you might confuse us with your clingy ex. We want to answer your questions, give you style advice and hear exactly what you thought of your experience with us!’ They have indeed used the right word – keen. I plan on recommending their number to my lonely Aunt Mary. It might save me a visit for our weekly chat, as I’m sure they would love to hear from her.

I have also seen The Iconic advertised on TV. Their ad is great and definitely sucked me in to visit their site. However after the first view I was yet to return (except for the purpose of this review). The assortment is great compering clothes and accessories from almost every brand you can think of from Adidas to Maurie and Eve. However, they seem to be similar prices to what you find in retail stores.

I don’t know about you but when I head to an online clothing website I want a good deal and a unique piece of clothing. Something people are going to admire and want to know where you purchased it, rather than already knowing.

I feel I can purchase The Iconic clothing in MYER for the same price along with the 17 other people that will also purchase the same dress. I suppose convenience is a positive, but so is trying on items in a changing room. Overall, this site just didn’t tickle my fancy.

 

Bridget’s button down 2/5 (1 for the design & variety and 1 for the postage & returns deals)

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Princess Polly

Princess Polly, the site that took my online shopping virginity. Back in the summer of ’09 I purchased my first ever clothing item from the Internet. A lovely little white lace dress that was way too short for me, but I loved it so much I still paraded around in it despite the charming view of bum cheek I exposed when I bent over.

Princess Polly website

Who knew this would be the initiation of my obsession. (Okay I admit it. I’m addicted.) But it definitely doesn’t help that every site you view has a stunning model wearing a dress that fits her perfectly and even though you are aware that she is definitely not the same size as you, you look at the beautiful dress and think wow, it’ll obviously look that good on me too. Sigh.  It’s not that we’re gullible. They are ingenious.

I have a soft spot for princesspolly. It was my first love and I still visit this site very regularly. In the past year it has become extremely popular amongst the gen y gals. This is great for the founders, but if you purchase  an outfit, you can’t guarantee someone won’t rock up with it on at your next big do. Bummer.

This Australian website began many moons ago in the summer of 2005 in a little boutique in Surfers Paradise. As well as their eminent website, they now have 13 stores around Australia with 2 freshly opening in VIC (Geelong & Hawthorn).

Princess Polly Brisbane store

I don’t like this new trend of online websites opening retail stores. I don’t see the purpose. Although it’s no different to retail stores like sportsgirls’ website presenting the option to purchase their clothes online. I say pick one development and go with it #dontbegreedy.

The perks of this website is the free express shipping. An item will take 4 days max to get to where you are in Oz. If an order is placed by 3pm you should have it by the next day. Great for that last minute fret on a Thursday arvo, when everyone’s talking about their new outfits for Saturday nights’ event and you’re still thinking FFS what on earth am I going to string together now.

While PP has some fantastic and unique dresses, they can be overpriced. Some are $100+ with the average around $70. I fell in love with a gorgeous PP dress that was $330, safe to say that love soon turned to heartbreak when I couldn’t justify spending that on a dress I would probably wear once when $330 can get me 5 new dresses. I guess I’m one of those quantity of quality people.

Me (middle) wearing princesspolly dress

Recently though, I haven’t worshipped this website. I still visit it regularly with hope that something amazing will be obtainable for under $50. Unfortunately my optimisms are always crushed, but I still like to evaluate their new stuff and see what they have on sale. But I have been disappointed with their most recent range, I guess it’s not really my taste.

23 year old Ally has purchased multiple items from the site and agrees ‘the designs are all great but probably a bit too overpriced. I tend to only buy something from the sale category’.

Newly PP has had a website makeover. The layout is definitely easier to navigate and looks much better, but I can’t help but think they have embezzled the design from asos. It’s almost identical. But it does work well so who am I to judge.

Bridget’s button down 3.5/5

ASOS

ASOS is the mother of all online clothes shopping.  I have spent many hours adding countless asos clothing items to my cart knowing I will never actually purchase them… Stop your judgment right there; I’m sure you’ve done it too.

This UK website has the biggest variety of clothing you will ever see. According to my calculations if you were to look at every item of clothing on the site, it would take you 2.3 weeks. Okay so maybe that’s an exaggeration but you get the idea.

ASOS has over 13.6 million unique visitors a month from 160 different countries. So the variety is necessary. They have won numerous business awards including E-tailer of the year four times since it’s launch in 2000.

While their variety is great their sales are even better. Hundreds of clothing items are on sale everyday for up to 70% off. I have purchased many dresses for under $25 that look as though they are worth $100+.

Another perk is the free delivery. ASOS recently launched an Australian site, which means express post is $10 and standard delivery is free. This new site is much easier to navigate and the best part is that you don’t have to convert the prices back to Aussie dollars, now that was a pain.

Me (on right) wearing $24 asos dress-bargain!

Standard delivery really is snail mail. ASOS claims it will deliver your item within 6-12 days. You really do need to cater for the latter. Even with express delivery it can still take up to 7 days, so if you need that dress by the weekend I sure hope the gods are on your side.

While variety is good, sometimes the site becomes overwhelming with hundreds of pages of clothes becoming boring after a while. I wish I could choose the refine settings to only show ‘clothes that I would actually wear and can afford’. Some of them I wouldn’t let my grandma wear to bed.

ASOS has clothes for men and kids as well as the ‘petite’, ‘curvy’ and pregnant.  Unfortunately they are yet to cater for a petite curvy pregnant lady but at least they try.

Frequent shopper Taylah has been using the ASOS site for 5 years.

“I would never consider shopping online elsewhere. The pricing is reasonable and their customer service is great. They’re everything an online shop needs-Love ‘em!”

Alice has ordered from ASOS twice and has had a pretty good run.

“The only problem I’ve had is that the colours can be slightly different in real life. A pale orange top I ordered turned out to be bright orange. But overall I am happy with ASOS”.

Bridget’s button down 4.5/5