The Iconic

 

The Iconic is an Australian born website that aims to offer you the ‘best Australian brands’ in clothing and footwear. Boasting a whopping 500 brands and 15,000 products diversity is a plenty.

The handy factor about an Australian site is the free overnight shipping. The Iconic takes this one step further guaranteeing 3-hour delivery in Sydney for $4.95. The T & C’s are that it is only valid for Sydney metro areasbetween 7am and 6pm on business days. Regardless, that’s fast.

The Iconic website

Another unique factor is that you can return your purchase up to 100 days from when you purchased it, and The Iconic will pay for the return shipping. To me this sounded a little suspicious. 100 days is more than a quarter of the year, by the time you return it, it will be out of fashion and tougher to sell. But after investigation I can confirm that although bizarre this offer is legit.

With over 135,000 likes on Facebook this site is pretty popular in OZ and NZ. Site presentation is the norm and easy to navigate. Although, the site appears plain with the main colours consisting of black and white and could use some jazzing up to make it more appealing. I assume that they are aiming for the ‘professional look’ but a bit of colour wouldn’t go astray.

I do give them kudos for their hilarity through out the site. Such as ‘we’re so keen to hear from you, you might confuse us with your clingy ex. We want to answer your questions, give you style advice and hear exactly what you thought of your experience with us!’ They have indeed used the right word – keen. I plan on recommending their number to my lonely Aunt Mary. It might save me a visit for our weekly chat, as I’m sure they would love to hear from her.

I have also seen The Iconic advertised on TV. Their ad is great and definitely sucked me in to visit their site. However after the first view I was yet to return (except for the purpose of this review). The assortment is great compering clothes and accessories from almost every brand you can think of from Adidas to Maurie and Eve. However, they seem to be similar prices to what you find in retail stores.

I don’t know about you but when I head to an online clothing website I want a good deal and a unique piece of clothing. Something people are going to admire and want to know where you purchased it, rather than already knowing.

I feel I can purchase The Iconic clothing in MYER for the same price along with the 17 other people that will also purchase the same dress. I suppose convenience is a positive, but so is trying on items in a changing room. Overall, this site just didn’t tickle my fancy.

 

Bridget’s button down 2/5 (1 for the design & variety and 1 for the postage & returns deals)